Talent Acquisition

Fixing this mess depends on writing correct, accurate, and enticing job ads. Your company draws up a job description outlining the job requirements. A well-written job ad explains why you're the employer of choice for people working in that field.

Here are some areas where I can help.

A job advertisement should clearly state whether the position is in-person, hybrid, or remote and indicate if you anticipate any changes. Someone should meet with the person in charge of talent acquisition to familiarize themselves with the employee brand and company mission. Then, getting feedback from the hiring manager about what they want in a candidate and what they don't need is helpful. Whether a college degree or five years of using two-year-old technology, a fresh pair of eyes helps them clarify the difference between requirements, nice-to-haves, and things that don't belong.

Finally, having someone with a legal background and an interest in removing bias from job ads can reduce the time it takes to hire. I can help.

Sales Philosophy

Content Creation

Do you need someone to create accounts for you or your business and work with you on a posting strategy? 

Social media can be a full-time job by itself. First, I'll help you select the sites that are the best fit for your business. We can choose a posting strategy to get your message out at no cost, or you may want to budget for paid ads. Then, we can design a posting strategy for each social media site and a schedule and theme that resonates with your audience.

Many executives see value in this but need more time to respond to comments online or handle relationship management when they get a bad review on Yelp or Google. I can manage reviews in a way that attempts to resolve the issue while attracting other clients with your conciliatory tone.

I write for you, reflecting your or your brand's corporate voice.