Jessica L. Benjamin Benjamin Consulting LLC Sales Marketing Content Creation DEIA

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West Newton, MA 02465

USA

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Call 617-671-9010

Benjamin Consulting, LLC

Sales, marketing, and writing strategist

About Jessica L. Benjamin, J.D.

I am a strategic, friendly, non-transactional sales professional.

I was a former Director at Tribune, running a five-person department with P&L responsibility. I also managed R.J. Reynolds, a twenty million dollar account on the client and agency side, and placed four brands into 50 newspapers.

Former Team Lead at Monster Worldwide, where I coached and tracked metrics for nine salespeople. I was Sales Representative of the Year Monster Worldwide Northeast Regional Telesales 2016.

At Appcast, I raised an enterprise account's spend from seven thousand to seventy thousand monthly.

My expertise includes enterprise, full-cycle, agency, and global sales. I'm category agnostic with an affinity for talent acquisition.

You can feel confident working with me after reading about my awards and experience, but most importantly, partner with me so we can help you succeed and have fun doing it.

Mariana Strategies

I'm a sales and marketing advisor for Mariana Strategies.

Mariana Strategies LLC is a workplace culture consulting firm focused on creating safe and inclusive workplaces. We make it possible to have the important, difficult conversations that drive change.

What sets us apart are services and offerings tailored to the unique needs of every client. Our methodology and materials are rooted in social science research, incorporating change models that have proven empirical success. This approach helps our clients institutionalize DEI progress for long-term success. We are experts in our field but continue to channel a growth mindset ourselves, embracing challenges & change and staying current about advancements in our field. Finally, we take a human-centered approach to our work – focused on empowering individuals to build robust inclusive policies, processes and culture within their organization(s).

Sales Philosophy

Selling isn't something you do to people; it's something you do with people.

I've thought about my sales style and describe it as consensual selling. I carefully listen to my client's needs and suggest solutions we can implement to solve problems.

Flexibility and the willingness to test ideas are paramount. Some things are sold better in person, some with a call or email. Some manually, some with software, AI, or automation. Whether I'm selling advertising, consulting, or managing your sales team, it's essential to me to identify your professional and personal goals so we can work in concert to achieve them. That includes a clear and measurable target of what success looks like.

At the end of every project, we should be able to evaluate whether we achieved our goals or missed the mark and set a path to move forward, growing with what we learned.

Content Creation

Do you need someone to create accounts for you or your business and work with you on a posting strategy?

Social media can be a full-time job by itself. First, I'll help you select the sites that are the best fit for your business. We can choose a posting strategy to get your message out at no cost, or you may want to budget for paid ads. Then, we can design a posting strategy for each social media site and a schedule and theme that resonates with your audience.

Many executives see value in this but need more time to respond to comments online or handle relationship management when they get a bad review on Yelp or Google. I can manage reviews in a way that attempts to resolve the issue while attracting other clients with your conciliatory tone.

I write for you, reflecting your or your brand's corporate voice.